How Finding My Sub-Niche Within A Broad Niche Brought Me Success

I have several niches under my belt, but let’s say that the two closest to my heart are my internet marketing and personal development.  However, you’ve got to admit that such niches are very broad and so wildly spread in the web, that it would take a lot from a new comer to take on such vast niches and expecting to be successful with them.

What type of niche should you choose?

There is nothing wrong with broad niches, what would be wrong is trying to sell the niche as a whole and get lost in the ocean of big online marketers that were there before you and will always beat you on the search engines.  So, what should you do?

Should you just give up and choose another niche? No, if you have found a popular niche there is no reason why you should try something else that is not.  What you need to do, however, is put your thinking hat on and to find a niche (a sub-niche) within the broad niche.  The more specific your niche, the better.

OK, nicely said you might say but, how do you do this?

I am sure there are several different ways to do this, but I can only talk about my own and how I developed my niche within a giant niche that would have led me nowhere.  Doing this, I became an “expert” with my own sub-niche and you can do the same with yours.

What is the first step you need to take to find specific your niche?

The first step you need to take in order to find your niche is asking yourself this question: What do I love the most about this niche?  No matter what niche you are going to promote, I am sure that you do not like all the facets of that niche equally.  I am sure you may like one more than the other or maybe there are facets that you don’t even like at all.

Unless it pops up to your mind from the get go, asking yourself this question and going through every facet of your broad niche will guide you to your specific niche.

My own niche example

Let’s take my own example with the internet marketing niche.  The internet marketing niche is a tremendously generic term that includes, keyword research, SEO, website building, social marketing, article marketing, list building, traffic generation, blogging, ezines, etc… I am sure I could go on and on half that page about the different niches that are included in the internet marketing niche.

For me personally, it was already obvious what niche I was going to choose because I always loved to write.  There was no doubt that “writing” was going to be my sub-niche.  Therefore, my first advice to you would be to pick a broad niche that you like and then dig a bit deeper and think about what you like most within that niche.

In other words, avoid any niche that is completely foreign to you.  If like me, what you like most is already obvious to you, that’s great but, if it’s not, you might need to do some thinking and digging until it comes to you.  Either way, walking in familiar territory is always easier than walking in a strange land where you will get completely lost.

What you really like might not be obvious to you from the get go but, it will reveal itself as you go.  Whichever way works for you, once you’ve found YOUR niche or sub-niche you will know it.  And if you look for it, you will find it!

Sub-niches mean more success

If you are fortunate enough, you might notice that your niche has not been touched much yet, meaning it’s got a low competition, which is always a good thing.  This happens more frequently when you develop a niche within a niche.

When I decided to create a blog to teach people about valuable content and writing techniques that would help them improve their article and blog writing, I realized that there really were not that many blogs about the subject and this really helped my blog ranking right from the get go; starting with my domain name “persuasive article marketing”.

On top of that, most of my blog posts are reaching first, second and third place on Google in most cases.  All because my completion is low and really nobody is doing “exactly” what I do.

Create your own niche

When you have found a sub-niche within your niche, you really can take that niche by the horn and use your creativity to really “create your own niche”. Browse your completion and always try to do it better than them.  Sometimes, you would be surprise how easy it really is.

This blog right here was created to help you make some choices in that regard.

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