Does It Matter To Have Your URL Linked To Unique And Original Content?

There are some internet marketers out there who are shouting out loud that it doesn’t matter to what type of content your URL is linked to.  Therefore, they usually promote the fact that you can use any type of sites or content to create back-links to your site.

They are saying that as long as you link your URL out there it’s all good and it’s going to give you the back-links that you need to help you rank your site high on Google.

Interestingly, such marketers usually don’t give any kind of proof of what they are saying either.  They are not able to show you what they did, and how their site is showing on Google.   The reason why they are not able to show you proof it’s because linking your site to duplicate, spun or low quality content doesn’t help a site to go up in ranking. No, on the contrary, over a short period of time it will bring the site down, never to be found on Google or other search engines again.

Maybe few years ago it was possible to fool the search engines algorithm, and don’t forget that Google had less choice back then,  but this is not the case anymore.  As a matter of fact, check this article case-study and see what the author was able to prove in regards to what search engines think about the value of duplicate content.

To make sure that we are all on the same page, let’s first make sure that we all understand what duplicate content is according to the ones it matters to the most, namely, the search engines.

What is Duplicate Content?

According to the definition of Google, duplicate content is a piece of content that can be reached via several different URLs under different domains.  Having the same content under multiple URLs is called duplicate content, and it doesn’t matter how you want to put it, it’s not something search engines are found of and they’d rather not have any of it on their search engines.

According to Google, if their algorithm spots two URLs with same content it will basically pick one and drop the other in the search-referred traffic. This makes it very clear, that you shouldn’t be wasting your time having multiple URLs with the same duplicate content, because Google will pick one and drop all the others.  A real waste of your time, really! And you thought your 10 identical articles where all going to show on first page?

How do you Create Duplicate Content?

•  You can create duplicate content by posting the same article on several different article directories.
• You create duplicate content by using the same content on a .com and .net for example, thinking that Google will rank both your sites.
• You create duplicate content is by using an article that you published on a directory or web 2.0 property and then use that same content to publish it on your blog or site.

Note: Sometimes, Google algorithms may even penalize you for your content being stolen and posted under a different URL in which case you can report the stolen content to them once you find out and request for the removal of such site from their search engine.

Why it’s Really Not Worth it to Waste your Time Linking to Duplicate Content

It should be clear by now that it’s really not worth it to try to link your URL to duplicate content, but for those who are not fully convinced, yet, here are the true realistic reasons.

- Whether you are using your own little two hands or some kind of article submittal software to distribute your duplicate content, you are still using your precious time to do so, and obviously it’s time you could be using to actually create valuable original content.

- Don’t ever forget that Google is ALWAYS looking for the BEST content for their searchers, because that’s how they make money. It should be obvious for anyone by now, that the best content is NOT duplicate content.  That doesn’t even make any sense, and the ones who are still not convinced of that make even less sense to me.

- Not only duplicate content back-links will not help your site, it will actually be detrimental to it.  As a matter of fact, to give you my own live example, I have let people post articles on this blog in the past to make up for my lack of time to post regularly, however,  I could tell that the low quality content that was published on here had seriously brought the blog down.  This is why decide recently to got rid of them all the start anew.

I know that writing fresh original content may seem like a lot of work, and to top it all up we live in a world that constantly promotes fast pace and fast results all the time, but in the case of your site showing on Google, there is no substitute for hard work and hard thinking abilities to create good quality original content.  Harsh truth?

So, do yourself a favor and instead of publishing low quality duplicate content that will do just help bury your site down in the search engines dungeon, make sure your write original and valuable content every time.  Google will love you for it.

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