Every experienced Internet home business owner is mindful that one of the best methods of promoting a website is to publish articles on several article directories on the web. A key element of this article marketing approach is the author box at the end of each article where you can post your author details and website link. The more articles you publish the more links you get pointing back to your site, and the better your website rankings will be.
In response to this, many article marketing companies offer article distribution services. With these services you can have one article published on hundreds of different sites, generating hundreds of back links to your website.
When the debate over the value of duplicate content flared up, some companies developed systems that will enable you to publish many modified versions of your article on various article directories in order to increase the value of your backlinks in the estimation of the search engines.
However, without denying the effectiveness of these services and article publishing strategies, I would like to look at a different approach to improving your ranking on the search engines for your chosen keywords by writing and publishing articles. Let’s look at how you can achieve good results publishing unique articles exclusively on individual websites.
Whatever market you are in, there will be a number of websites that lead the field in that market. Those websites attract a huge amount of traffic, are very highly ranked by the search engines and are respected as authorities in their field.
Your objective will be to get your articles published on a small number of these leading websites in your niche market. To do that you will need to approach the content editor with a proposal and a sample of your work. Check the website for contact details, and if possible find the name of the person you need to talk to.
Now you need to write your proposal, which is to supply the website with a certain number of unique articles per month, which will be published exclusively on their website with your author details and website URL link included at the foot of every article.
It is import and to stress that you are proposing to write unique articles for the sole use of that authority website. So if you are already publishing articles on numerous other directories, make sure you write an entirely different series of articles for each authority website that agrees to take your articles.
Once you have an agreement in place, start writing articles around specific keywords. Hyperlinks the keywords in your URL back link. Very the keywords and the backlinks from article to article so that they are not all pointing to your homepage. For example, if you are writing about affiliate marketing, it makes sense to link an article about “top affiliate programs” to a page on your website dedicated to that topic.
Getting your keyword optimized articles published on top ranking authority sites will help you in several ways.
1. It will raise your keyword rankings on the search engines, bringing more targeted traffic to your website.
2. It will increase the amount of traffic your website receives as people read your articles and click the links.
3. It will raise your credibility and help you to brand yourself as one of the leading experts in your niche market.
This article marketing tactic is how you can make each and every article you write pull its weight for your niche website, your reputation as an Internet home business owner and ultimately, your bottom line.
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